BRAND STORY
The Brand Story
Fireworks were always a medium
IGNITION
Over a thousand years ago, the Chinese packed gunpowder into bamboo tubes and lit humanity's first imagination of the night sky.
What Ignition does today has never changed in essence — we still use gunpowder to give the world a reason to look up. Only the form of expression has evolved.
In 1999, Zeng Xiaogang founded WanGuang Yuan, bringing Chinese fireworks to the world. Faith in this craft has run through the family's blood ever since.
Ignition was born in Wanzai, Jiangxi — a city carrying a thousand-year heritage of firecracker culture. In 2009, at age 22, founder Zeng Ming returned to take over the family business: in seven years he grew annual revenue from 1 million to 60 million yuan, proving that a traditional industry can unleash new momentum.
But growth was never the end.
The true starting point of Ignition was redefining the industry's core value: we do not sell fireworks — we create unforgettable moments of shine for cities, brands, and every individual.
From the weekly Saturday shows at Wanzai Ancient City to bespoke fireworks for world-famous theme parks; from co-drafting the industry's new national standard to proposing the “Sky Theatre” concept — Ignition is forging a thousand-year craft into a modern grammar of expression.
As long as people still look up at the stars, there will always be a Chinese sea of stars hidden within gunpowder.
THE TEAM
The Core Team
Five capabilities, five layers, built one on another
LAYER 01
Art & Technical Backbone
Creative soul x technical rigor
Sophie Poirier
Creative Director
Over 20 years with France's ECA2; artistic advisor to the 2008 Beijing Olympics (alongside Zhang Yimou, Cai Guo-Qiang, and Steven Spielberg); production manager for the 2004 Athens Olympics. Member of both IAAPA and TEA. Leads creative direction and the project-manager team across all Ignition projects.
Chen Jianming
Director of Product Technology
34 years in the firework industry, holder of 17 patents, triple craft honors. Has served national fireworks projects including the 2008 Beijing Olympics, the 60th National Day, APEC, and G20. Guards the quality of every shell from formula to factory gate.
LAYER 02
Culture & Tourism Strategy
Translating culture into commerce
Ding Yu
Culture & Tourism Strategist
Core strategist of Ignition's culture & tourism arm, involved in creative planning and design for multiple city-level fireworks projects.
Zeng Jianping
Culture & Tourism Strategist
Strategy advisor to Ignition's culture & tourism arm; guest tourism-planning advisor to the Jiangxi Urban & Rural Planning Institute; former chief planner of the provincial postal “theme post offices” program. A local-culture expert and a true pathfinder on the fireworks x cultural-tourism track.
LAYER 03
Project Management
The last mile from plan to site
Li Yongheng
Project Manager
Yu Yazhou
Project Manager
Descriptions to be added.
LAYER 04
Core Team
Creative delivery & operational support
Liu Yizhi
Visual Design · Firework Programming
Leads visual design and firework programming for Kaleidoscope and CaiTian; the technical hand behind Ignition's visual language.
Tang Peng
Core Member
Core team member supporting multi-project delivery and operations.
Zhu Yanmei
Core Member
Core team member involved in project management and business operations.
Wang Li
Assistant Art Director
Assists Creative Director Sophie Poirier in bringing project creativity to life, liaising with the visual design and execution teams.
LAYER 05
Creative Partners
Global vision, professional-caliber lineup
Wu Dakun
Firework Show Director
Chief planner of the OCT Window of the World night light-and-shadow show and China region executive for the Milan Expo. Runs the Tang Ren Art and Tang Ren Electronics companies; directs overall planning of Ignition's major fireworks projects.
Zhu Yanming
Light Designer
Stage-design supplier for all major Hunan TV productions (including the “Sisters Who Make Waves” series), with 16 years of stage-design experience. Runs Jia Yu Technology; leads the stage and lighting design system for Ignition's fireworks performances.
Zhao Baoxian
Graphic Designer
16 years of brand-building experience, focused on the contemporary transmission of traditional Chinese visual art. Runs Yun Huo Culture; heads the Ignition brand visual-language system and project visual creativity.
